Every online store is looking to get more traffic and conversions. If you have your basic ecommerce business plan in place, you’re on the right track. But, deciding which marketing tactics to focus on can be hard. We’re here to guide you with a list of proven marketing tactics and ecommerce tools. We will explore different ways to attract new and returning customers to ecommerce businesses.
The strategies we cover will range from drawing in new customers to getting current customers to buy again. Our goal is simple: to help ecommerce businesses increase their ecommerce sales. We aim to do this with marketing plans that suit online businesses.
Key Takeaways
- Ecommerce marketing encompasses various promotional tactics to drive traffic, convert visitors, and retain customers for online stores.
- Investing in SEO, leveraging influencer marketing, and selling on marketplaces can effectively expand an ecommerce brand’s reach.
- Utilizing PPC advertising, implementing upselling and cross-selling, and integrating Instagram Shopping can boost ecommerce conversions and revenue.
- Reducing shopping cart abandonment through email recovery campaigns and checkout optimization is crucial for improving overall ecommerce performance.
- Developing a comprehensive ecommerce marketing strategy that combines these tactics can help online businesses thrive in a competitive landscape.
What is Ecommerce Marketing?
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Ecommerce marketing uses strategies to attract online store visitors. These strategies turn visitors into customers. They also aim to keep customers coming back. This approach involves both on-site and off-site efforts to boost brand awareness and loyalty.
Email Marketing
Email marketing helps ecommerce businesses keep in touch with customers. It can be used to promote new products, share special offers, and encourage repeat purchases. This keeps the brand top of mind for customers.
Content Marketing
Content marketing means creating valuable content to engage an audience online. For ecommerce, this can be blog posts, how-to guides, or videos. Such content positions the brand as a trusted source in its industry.
Search Engine Optimization (SEO)
SEO means making your website more visible in search engine results. This is crucial for attracting more visitors. By optimizing content and building backlinks, a website can rank higher and be easier to find.
Social Media Marketing
Social media marketing lets ecommerce brands connect with their followers. It’s about using platforms like Instagram and Facebook to show off products. Through social media, businesses can target new customers and keep current ones engaged.
Pay-Per-Click (PPC) Advertising
Pay-per-click ads help ecommerce businesses target their ideal customers. These ads can be found on search engines, social media, and other websites. They’re a way to directly reach people interested in what the business offers.
Local Marketing
Even though ecommerce is global, local marketing can still play a role. This includes teaming up with local influencers or offering local events. Such efforts can draw more interest to the online store from nearby customers.
Invest in SEO for Ecommerce
Ensuring your online store is easy to find online is crucial. This is why working on ecommerce SEO matters. It helps your site become more visible and attracts ongoing organic traffic. This involves making your products and pages search-friendly, improving links to your site, and adding top-notch content.
Perform Keyword Research
To get your ecommerce site noticed, start with keyword research. Finding the words people use to search for what you sell is key. This research helps you know what content and product pages to focus on. It reveals ways to get more quality visitors and beat your competition.
Optimize Website Structure
Your site’s setup significantly affects its SEO success. Things like having clear, keyword-filled web addresses and an easy navigation are important. Making the user’s visit pleasant is also key, which includes making your site work well on phones and load quickly. This helps your site rank higher and encourages visitors to stay.
Build Quality Backlinks
Earning links from other respected sites is vital for ecommerce SEO. These links act as endorsements for your site’s authority and trustworthiness. Working to get links from well-regarded sites in your industry can greatly enhance your online store’s SEO success.
Run Influencer Marketing Campaigns
Influencer marketing helps businesses reach new audiences. It boosts brand awareness and sales for online stores. By teaming up with social media influencers, growth online can speed up.
This marketing method is very popular on platforms like TikTok. Around 69% of brands use it there, and also on YouTube, Instagram, Facebook, Snapchat, and Twitch. When influencers show off products, their fans often want to buy them. This makes the sales process quicker.
Shopify Collabs offers a way for ecommerce brands to find the right influencers. It helps them promote products and see how well their campaigns do. Thanks to social media influencers, online stores can reach new customers. They can also boost their sales through influencer marketing.
Sell on Online Marketplaces
Ecommerce brands can reach more customers by using online marketplaces like Amazon and eBay. These sites attract many shoppers. This means your products have a better chance of being seen and bought. But remember, there are fees to sell on these online marketplaces.
List Bestsellers on Marketplaces
When you sell on ecommerce marketplaces, focus on your best products. Showcasing only your top bestsellers helps increase their visibility. This approach boosts sales more effectively than spreading your efforts across everything you sell.
Encourage Direct Store Visits
It’s great to sell through marketplaces, but also aim to direct customers to your online store. You can do this with branded packaging, email, and social media. By driving traffic to your store, you can offer a more personalized shopping experience and keep control over the customer’s journey.
Create a TikTok Marketing Strategy
Being in ecommerce, it’s vital to add a TikTok marketing plan to your promotions. TikTok stands out with its unique algorithm and lets users shop directly. This makes it a great tool for reaching more people and boosting sales.
Leverage TikTok’s Algorithm
TikTok’s algorithm loves real, unpolished videos. So, ecommerce brands can shine by being authentic. This helps them get noticed more on TikTok and reach many new viewers. Such content stands out because TikTok shows it to people who haven’t seen it before. This keeps users interested longer than on other apps.
Utilize TikTok Shopping Features
TikTok has cool shopping features like live shopping and ads inside the app. Using these features, your stuff becomes easier to find and buy on TikTok. With TikTok’s algorithm and shopping tools, your ecommerce business can connect with a broader audience. This means more tiktok for business sales.
Utilize Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising helps online stores reach people ready to buy. It works on data and grows with your business. The top places to run PPC ads are Google and Facebook/Instagram. They give special benefits to online sellers.
Google Shopping Ads
Google Shopping Ads put your products front and center in searches. This means customers can see exactly what they’re looking for. It’s a great way to get those ready-to-buy shoppers to your online store.
Facebook and Instagram Ads
Facebook and Instagram ads make your aim very specific. They let you target who sees your ads based on their info and what they like. This makes your ads more personal, helping you connect better with potential customers.
Retargeting Campaigns
Retargeting is another smart PPC move. It shows your products again to people who visited but left without buying. This reminder can bring them back to finish a purchase.
It’s smart to use a variety of PPC methods. They help online stores find new customers and keep growing.
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Implement Upselling and Cross-selling
Ecommerce businesses can earn more money by using smart upselling and cross-selling. Upselling gets customers to buy a slightly better product. Cross-selling suggests related items. They’re better than always finding new customers. They use what customers already like to sell more.
Upsell Premium Products
When a customer is about to buy, show them a better choice. Point out what makes the higher-end product worth it. Maybe it’s a longer warranty or special features. This gentle push might make them choose the more expensive, but better, option.
Cross-sell Complementary Items
After a purchase, offer items that go well with their main buy. If they get a laptop, suggest a protective case or a wireless mouse. This not only boosts your sales but also helps the customer see other helpful products.
Good upselling and cross-selling need the right tools. Apps like ReConvert’s Shopify app can make it easier. They fit smoothly with the customer’s shopping process. With these tools, online stores can make more money and keep customers happy.
Integrate Instagram Shopping
Instagram is key for online shops to grow their reach and boost sales. It lets sellers link their instagram product catalog so that followers can easily find and buy products there. Showing items in Instagram Stories highlights them and may lead more people to the store. The platform’s focus on visuals helps share products in a very engaging way.
Sync Product Catalog
When you connect your product list to Instagram Shopping, customers can shop right in the app. This instagram shopping link makes shopping smooth, likely turning followers into buyers.
Leverage Instagram Stories
Instagram Stories are a cool space for online brands to feature products and connect with customers. Adding stories about new stuff, special deals, or sneak peeks can drum up excitement and bring more visitors to the store.
Reduce Shopping Cart Abandonment
Many ecommerce businesses face the problem of shopping cart abandonment. In 2020, the global average rate was 88%. To solve this issue, marketers can use strategies to stop abandonment and encourage shoppers to come back.
Email Recovery Campaigns
Email recovery campaigns offer abandoners discounts to complete their order. These emails remind customers of the products they left. And they make it easy for them to buy those items.
Optimize Checkout Process
Making the checkout process better can stop people from leaving their carts. A smooth checkout path, various payment methods, and secure shopping all help.
It’s key to lower abandoned carts to increase sales and keep customers. Both proactive and reactive methods can boost an online store’s success.
FAQs
Q: What is ecommerce business?
A: Ecommerce business, short for electronic commerce, refers to buying and selling goods or services over the internet.
Q: How can I start an ecommerce business?
A: To start an ecommerce business, you need to choose an ecommerce platform, select your products or services, set up your ecommerce website, and start selling online.
Q: What are the advantages and disadvantages of ecommerce?
A: The benefits of ecommerce include a global reach, lower operational costs, and 24/7 availability. However, disadvantages may include security concerns and the need for internet access.
Q: What is the future of ecommerce?
A: The future of ecommerce is expected to continue growing, with advancements in technology, more personalized shopping experiences, and an increase in mobile commerce.
Q: What are the different types of ecommerce businesses?
A: Types of ecommerce businesses include B2C (business-to-consumer), B2B (business-to-business), C2C (consumer-to-consumer), and more niche-specific models like subscription-based services.
Q: How can I ensure a successful ecommerce business?
A: To run a successful ecommerce business, focus on providing excellent customer service, optimizing your website for conversions, and staying up-to-date with ecommerce trends.
Q: What are the benefits of choosing the right ecommerce platform?
A: Choosing the right ecommerce platform can help streamline your online business operations, provide a better user experience, and ultimately contribute to your business growth.
Source Links
- https://acquire.io/blog/ecommerce-marketing-tips
- https://www.shopify.com/blog/ecommerce-marketing
- https://www.semrush.com/blog/ecommerce-marketing/
